We navigate the chaos  ·  Cassette duplication  ·  CD duplication  ·  Indie artists & labels  ·  Shop recommendations  ·  Project navigation  ·  No more 6-month waits  ·  Education & guidance  ·  Find the right shop for your run  ·  South Salem, NY  ·  We navigate the chaos  ·  Cassette duplication  ·  CD duplication  ·  Indie artists & labels  ·  Shop recommendations  ·  Project navigation  ·  No more 6-month waits  ·  Education & guidance  ·  Find the right shop for your run  ·  South Salem, NY  · 
For Indie Artists & Labels

The duplication
world is chaos. We know the way through.

6-month waits. Mystery pricing. Shops that ghost you. Supertoad has been inside the indie music world long enough to know who's legit, who's fast, and which shop is right for your project. We cut through the noise so you don't have to.

Tell Us Your Project → How We Help
2
Formats covered
0
Hours wasted on wrong shops
1
Conversation to get started
Supertoad
Supertoad · Duplication Navigator
The Problem

THE DUPE WORLD IS A MESS.

Indie artists spend weeks just trying to figure out who to call — and half the time end up with the wrong shop, the wrong timeline, or a wasted deposit. It shouldn't be this hard.

  • 01
    Pressing plants are backed up 6–12 months Your release date doesn't care about a plant's production queue. Small-run duplicators exist — but knowing which ones are actually good is the hard part.
  • 02
    Pricing is all over the place $2/unit to $8/unit for the same cassette. No standard format. Half the shops don't even publish rates. You can't compare what you can't see.
  • 03
    Quality is inconsistent and hard to vet Some shops use cheap blanks, print blurry j-cards, or ship units that fail playback. Reviews are sparse. Word of mouth is scattered across forums and DMs.
  • 04
    Artists waste time on dead ends Emails that don't get answered. Quote forms that disappear. Shops that say yes and then go quiet. It's exhausting when you just want to put out a record.
What We Do

We navigate it
for you.

Shop
Recommendations

Tell us your format, quantity, budget, and timeline. We match you to the right shop — one we've vetted, that fits your run, and will actually respond.

"100 cassettes, need in 3 weeks, budget under $500" →
Here are 2 shops that fit, and why we'd pick the first one.

Education &
Comparison

Cassette vs CD. Pressing plant vs duplicator. Jewel case vs slim case. We break down what everything means, what it costs, and what actually matters for your project.

No jargon. No upsell. Just straight answers so you can make the call with confidence.

Project
Navigation

If you want us more involved, we'll manage the back-and-forth with the shop — file prep guidance, quote review, follow-ups — so your project actually gets done.

For artists who'd rather spend time on the music than on logistics.
How It Works

Simple process.
Real results.

No commitment. No jargon. Just point us at your project.

01

Tell Us Your Project

Format, quantity, budget, timeline. Fill out our short intake form — takes 3 minutes. The more detail, the better the match.

02

We Do the Research

We check our network of vetted shops, compare current turnarounds and pricing, and put together the right fit for your specific run.

03

You Get a Clear Path

Shop recommendation with context, pricing estimate, and what to send them. No more guessing, no more ghosting, no more dead ends.

04

We Stay on Call

Questions during production? Something feels off? We're reachable. The goal is your run coming out right, not just pointing you somewhere and disappearing.

Who We Help

If you make music
and want it physical.

Indie Artists

First-time physical release

Never pressed a tape or burned a CD run before? We'll walk you through the whole landscape — what to expect, what to budget, and where to start.

Small Labels

Managing multiple releases

Running a small roster means juggling projects across formats. We help you find reliable shops and build repeatable processes so each release goes smoother.

DIY Merch Runs

Live dates and tour stock

Need 50 CDs for a run of shows in 3 weeks? That's a specific problem with specific solutions. We know who can actually turn it around in time.

Format Guide

Cassette vs CD —
quick breakdown.

Format 01

📼 Cassette

Hot right now. Indie artists, labels, and zine culture all want tapes. The market is real and growing. Small-run duplicators (not pressing plants) can turn these in 2 weeks.

  • Typical small run 25–200 units
  • Price range (per unit) $3–6
  • Setup fee $25–50
  • Common lengths C-46, C-60
  • Blank stock to ask for RTM SM468
  • Turnaround (duplicator) 2–3 weeks
  • Pressing plant wait 6–12 months
Good for: indie labels · limited releases · zine culture · collectors · tour merch
Format 02

💿 CD

Steadier demand. Live merch runs, local bands, church choirs — physical CDs still move at shows and in niche communities. Often faster and cheaper than cassette per unit.

  • Typical small run 25–200 units
  • Price range (per unit) $2–4
  • Setup fee $25–50
  • Packaging options Jewel, slim, digipak
  • Disc stock to ask for Taiyo Yuden
  • Turnaround (duplicator) 1–2 weeks
  • Longevity matters? Yes — don't cheap out
Good for: live merch · local releases · church choirs · bands that still sell CDs
Get Started

Tell us about
your project.

The more detail you give us, the more useful our recommendation will be. We're not here to upsell you — we're here to get you to the right shop as fast as possible.

  • We respond within 24 hours
  • No commitment, no pitch — just a straight recommendation
  • We'll tell you what to send, what to budget, and who to call
  • If we can't help, we'll tell you that too

Project Intake

Takes about 3 minutes — we read every submission

No spam. No pitch. We'll come back with an actual recommendation.

Ready?

Stop Googling.
Just ask us.

Three minutes of your time. We do the legwork. You get a clear path to getting your music pressed.

Tell Us Your Project →